Our Story


Smiles Salam was initiated by Azlina and Fahmi, proud parents of three children. They want their children to embody important values of empathy, kindness and graciousness and believe in doing good as a family.

In 2018, they planned their first overseas family outreach to expose their children to the challenging living conditions in rural Cambodia.

When the COVID-19 pandemic arrived in Singapore, the family pivoted their focus on providing excess food to vulnerable households. As residents of Bedok, they started their first Pop-Up Grocery in their own neighbourhood. The initiative was so welcomed by the residents and broader community that it was featured in the media as part of Budget 2021.

Since then, Smiles Salam has grown into 4 pop-up grocery locations, with a community fridge and extended to support vulnerable young parents and elderly with its flagship Milk & Diapers outreach.

Who We are

A group of passionate volunteers seeking to understand inequality, food security and waste in Singapore and abroad. Through this journey, we each realised we could not sit still and found a way to be part of the solution towards addressing this.

Committed to doing good, we have incorporated with ACRA as a Non-Profit Organization – Smiles Salam Ltd. (UEN: 202306492M)

Vision & Mission


Do Good and Bring Smiles For a Better World


Through connecting the community in doing good together, we create the culture of giving and encourage volunteerism whilst addressing food insecurity & poverty.


Where the money goes

We are a fully volunteer led organisation and are dependent on your donations to continue the work that we do. No overheads so 100% of your donations are used to fund the purchase of groceries, milk, diapers and other essentials for the needy.

Meet The Team

Fully run by volunteers











Want to get involved?

Have a passion to serve and make a difference?

We welcome anyone with an open mind who wants to do good and is willing to contribute their time, effort or ideas in any way they can!

Every action counts and we are all doing our part to make a difference for those around us.

Making one person smile can change the world